Optimize your title
Many search engines weigh the data in your title more heavily than other data in your page. Make sure that your title has keywords that represent your website effectively. For the most part the title should be short but always include your keyword(s).

Consider NOT using frames
Most search engines simply cannot index a frames page. They get to your website and can't go anywhere. If your site does use frames, there are ways to work around them. The <NOFRAMES> tag should always include keyword content. As the search engines evolve, it is believed they will be able to properly index framed sites. For now, the majority can't.

Don't spam
People come up with ways to 'fool' search engines, and they work for a little while...sometimes. But then the search engines catch on and write algorithms that penalize sites that use this practice. Examples of this include, but are not limited to: repeating keywords over and over; using invisible text (white text on white background); using very small text to jam the keywords in a small area.

Keep important content near the top of your pages
The actual text on your website is very important. Search engines (spiders) read this to determine where your site is ranked. Some engines will place a higher rating of importance based on where they find the text and keywords in your page. Closer to the top is usually better. But having keywords throughout your page develops a "theme" and that too is important.

Don't stuff the top of your pages with data the engines can't read
As with the last example, something higher up in your page can be more important that something further down. Therefore, HTML formatting, images, scripts, etc. toward the top of your page can result in lower rankings.

Create great website content
Your quest for high placement must start with a good website. It is important to have a good amount of text describing what you do. Use your keywords in the content, but don't repeat them over and over. Many search engines rate sites based on 'keyword density'. This is usually a formula that looks at META Keywords, words in your TITLE, words in paragraph text, words in links to other pages, and even words in the 'ALT' text on your images. They will even look at different forms of your keywords. For example, if an important keyword for you is 'FISH', the word 'FISHING' in the body of your document will raise the confidence in the word 'FISH' on some engines.

Control the use of images
We have all seen pages that are almost all images. Usually they are the most beautiful sites. After all, the artist can make beautiful screens that display your content in the most eye-pleasing way. However, the search engines don't have eyes. They don't see the beautifully formatted text in your image. All they see is 'yourimage.jpg', and 'yourimage.jpg'. This doesn't go far in terms of keyword content and relevancy. "Optimized" images are an important part of search engine positioning. We will analyze your html vs. image ratio and compare that with the current search engine requirements for top listings.

Links on your pages
When most search engine spiders see them, they consider your site more 'real'. It also gives the spiders a place to go. Make sure you link all of your website's important pages and also add links to other related sites. Using keywords in the link text itself is important.

Links from other websites
Some search engines place a very heavy rating of importance on how many other sites in their index have links to your website. Think of it for a second. If you knew that a company was only linked to by one website, versus a company that was linked to by many relevant websites, which one would you consider more important? If you were a search engine, you would try to link the more important ones first. A few links from related sites are worth more than a bunch from unrelated sites.